Why teamwork is so important to your business

In Collaboration, On the go, Productivity by Jake, MarketingLeave a Comment

When you think about a business and what it really encapsulates at its core, it is a group of people with the common goal of improving the business. With this in mind, it should be obvious that facilitating the teamwork of those people will be a top priority – however this isn’t always the case.

Yes, there have been, and indeed are, practices whose aim is to ‘bring people together’, however this is far from the norm. There has been a real lack amongst many companies of facilitating their staff’s ability to solve problems as a team. Some will argue that their industry doesn’t really require teamwork but, at a fundamental level, every business experiences challenges and more than one approach to solving it will get you closer to a solution much faster and often more effectively.

Unless you choose to really consider this issue you will fall into the almost inevitable cycle of the people at the top failing to truly give consideration to the people at ground level.

Make no mistake, there are large companies around the world who, despite letting themselves down on this point, have become successful. With that said, it is those who are creating productive teams amongst their staff who experience both exponential and continued growth.


Why is this important now?

The reason this issue is more prevalent now than ever before is because of the impact of globalisation on people. This has led to a new breed of employees, the millennials, those who don’t view lines on a map as a restriction on their output – the digital nomads.

In more translatable language, the amount of staff working from Starbucks, home or in other countries is higher than ever before, and this is where businesses need to react. However they aren’t. According to ClearCompany*, “86% of employees and executives site lack of collaboration or ineffective communication for workplace failures” (circa 2014). This issue needs a solution, and this blog will talk about the tools and impacts of proven, positive change.


The ability for a company to not only reinvent its product, but its image, operations and structure is crucial when it comes to its longevity. Successful innovation stems from a willingness not only to innovate but an ability to challenge norms and question current reality.

While this may seem fairly obvious at face value, the more different minded people you include on a team or project, the more rounded your approach and solution. With this in mind, what type of teamwork solutions exist for innovative companies?

Well, far more than there were a few years ago, I’m happy to report. Microsoft spent a few years pioneering the enterprise space with Lync, and now we are entering into a fairly competitive time where Skype for Business and Slack are amongst many products looking for your attention. To be clear, when I say teamwork tools, I am referring to software that allows you to effectively communicate with each other wherever you are.

This differs from email in that it removes unnecessary formality, a very effective way to enable team members to be more expressive in terms of the way that ideas [text, images, audio, drawings, video etc.] are communicated to each other. By leveraging such a platform, staff can really consolidate with one objective and goal rather than irrationally competing in silos.

However, how does one choose which tool to use? Software decisions have to be based on those using the tools; what do they want, what will improve their output? By considering the needs of your users, you empower them to adopt new technology tools with much greater success which in turn drives your company’s ability to continually innovate and improve.


The culture of a business is quite simply its heart and soul. It is what will inform those who hire, and it is the secret sauce that companies will use when they expand or streamline. It is how you convey the company, and the reason why staff will work stupid hours – so it’s really important to protect.

As the saying goes, a group of people who are completely focussed on working together are far greater than the sum of their parts. This is true, however it does not mean that people have to be in the same room, or even the same building. It means that they have the ability to come together when it is most applicable. They can work on one document at the same time, quickly video conference from anywhere in the world, communicate ideas through tools like Yammer, remotely draw on the same virtual whiteboard, and much more.

This is the future of business, the unopposed, direct flow of information between people. That is what the millennials want, and it is what will take your business to the next level.

“I believe that collaboration and communication is a necessity in any business – especially considering the current pace we are moving at.”Paolo Marenghi, Epson


What that means
From a high level perspective it means that investing in the way your staff work will not only revolutionise the way they work, but the quality of that work too.

Why? Because, make no mistake, even though you may give them access to their documents from anywhere in the world and they are just an instant message away, they will not necessarily work harder. In fact the opposite will probably happen, they will have more breaks, more fun, more reading, more life experiences. But the work they put in will be far more productive, far more beneficial to their companies, and deliver a great ROI.

Give your staff the ability to work as a team, and watch the results.

We’d love to hear your thoughts, comment below.


» Source: *ClearCompany

» Image Source: Startup Stock Photos

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