Social networks gone mad?

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Social networks gone mad?

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By Jake, Marketing | December 10, 2014

Data, Privacy, Social Networks


Could you let your private data become public?

“1.35 BILLION MONTHLY ACTIVE USERS”(1). This number 15 years ago would have amazed people, but it has become more and more normal with each new generation. However, it is not just the number of users but the vast quantity of data, and who controls that information, which has come to the forefront of current issues.

The global impetus towards user control has led to Facebook changing its policies on a frequent basis, and their recent simplified ‘basic’ section (read here) is a clear indication of that (see below).

But this shift represents more than preventing the public viewing your ‘Selfies’ or that you ‘like’ Friends (TV Show), it raises the question of how people value the protection of their information.

 

Is there a distinction?
How your company views its data and how you view your data may be completely different at first glance… but on closer inspection you may discover it is more similar than you think.

Many people, given the choice, would like complete control of their data to ensure that no matter what virus or event, they can have peace of mind.

In the world of ‘free data storage’, however, there is frequently a catch which poses the question; are you willing to accept that catch, whatever it may be, for a free service? When it comes to company data, one cannot afford to accept any risk associated with the ‘catch’.

 

Paying the price for failure.
While we, like everyone, love a bargain, it is always important to understand where you need to invest as in the event your data being taken or publicized getting it back is not easy, if not impossible (just ask Jennifer Lawrence) – despite the pressure on Google (read more).

Many organizations such as the Financial Conduct Authority (FCA) ensure that you prioritise client data, but there has to be a balance between keeping to old habits out of fear of corruption and becoming a technologically indestructible business (not that the cloud is always perfect).

 

Seeing through the matter.
From where I stand there is no issue with large and small corporations using and collating your data in exchange for free use of their service. However – this must be done in a transparent fashion.

However in the case of company data, it is not so much the cost but that organization’s focus on protecting your data – do they meet government, union and global expectations? Do they have the support needed to deal with your concerns in a personal manner rather than by automated email?

These decisions can have a big impact, but it is always best to consider your options and ask the tough questions before you rush into a solution just because they claim to be the answer for you.

There are some areas in business where corners can afford to be cut. I do not believe this is one of them. Do you?

Your thoughts

Are you confident with your current means of storing data?

What are you looking for in a data storage platform?

Do you trust cloud storage?

 

Sources:

  1. Facebook, http://newsroom.fb.com/company-info/
  2. Facebook, https://www.facebook.com/about/basics/

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