Is the old Microsoft back?

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Is the old Microsoft back?

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By Jake, Marketing | January 28, 2015

Microsoft, technology, Windows 10

The 21st of January was arguably a big day in the history of Microsoft. This press event in Redmond, Washington saw the official launch of Windows 10 and acted as an eye-opener into great futuristic technology. 

That Buzz

I for one remember that feeling as a kid (the 90s,) when I saw Microsoft products, the real magic they had, and the notion that they were at the edge of something revolutionary.

As the years have ticked on, the market has seen a lot of competitors and there was a feeling among some in the tech community, that they had forgotten their roots – and while they had continued to make globally native products like Office 365, you felt they were not always ahead of their market.

Windows 8

This OS was a really clear indication that Microsoft was starting to pick up pace, they had understood their audience, and regained their perception on the ever so talked of bridge, between ‘technology’ and ‘humanity’.

Their change of slogan to ‘Your Potential. Our Passion‘ really typified this.

What does this mean?

For me, the 21st demonstrated more than the clever integration of Cortana, a stunning collaborative touch screen or the amazing Hololens – it shows Microsoft’s intent to give people the tools to do what they want to do. A great example of this is how focused they are on your feedback.

Microsoft’s HoloLens ‘Help shape the future of holographic computing.’ (See more)


This gratifying feeling is more than an alliance to Microsoft, but a real love of the technology industry, and with more competition, means greater products.

We cannot wait to use all the innovations ourselves, and it is really great to see Microsoft stretching their legs, and not only catching the pack, but extending their lead.


Source: Microsoft

Where do you stand? 

What did you think of the Microsoft event?

Do you think Microsoft are changing?

What did you want from Windows 10?


We’d love to hear your views on this.

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