Internet of Things Image

IoT – inescapable technology

In Information, Innovation, Technology by Jake, MarketingLeave a Comment

IoT – inescapable technology

About the Author

By Jake, Marketing | March 11, 2015

Data, information, technology


  • The Development of the IoT shows a change of culture.
  • The commercialisation of technology has caused widespread adoption.
  • Both experienced technology firms and start-ups are aiming to take a piece of the action.
  • Privacy may not be at the forefront of product manufacturers.
The natural progression of technology

It is always surprising to hear people’s differing views about devices. What do you classify as a device? How many devices do you have? Do you see a difference between a business and personal device?

This heavily publicised topic, combined with progressive innovation, has naturally extended into the development of the Internet of Things (IoT). This subject seems to be at the forefront of many technology companies – so whether it be your fridge or dishwasher, you can expect there to be an app for it in the not so distant future.

After scouring the Internet, Wikipedia seems to summarise it best:

“The Internet of Things (IoT) is the network of physical objects or “things” embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices.”


Widespread connectivity

While some may have foreseen an embracing of technology, few will have envisaged the widespread uptake, commodification and inescapable grasp of current innovation.

One of those few is Gartner, who has predicted an astonishing 25 Billion ‘things’ will be connected in 2020.

A definitive change?

Possibly due to a change of culture, this area of interest has caused a powerful ripple among some of the big boys of technology. Blackberry, for example, have set huge resources aside for their ‘Project Ion’, working on the best means to integrate technology into your life.

Apple have also created an entire sector focusing on the Apple Watch which, despite its criticism, shows a conscious intention to interlace technology with everyday objects to fulfill their best potential. See more details about their Keynote on the 9th March.

Source: Apple

But it isn’t just experienced companies, venture capitalists are flocking towards a plethora of start-ups – you may have seen the recent Dragons Den where £150,000 was asked for investment into an electric toothbrush.

A privacy disaster

With the possible datafication of the entirety of someone’s life, whether it is the food in your fridge or what you wear, there is a huge area of privacy that must be considered.

Some argue that there must be a sense of morality shown by the suppliers to stop the possible undeclared usage of personal data – however the use of certain services does result in a trade-off.

Personally I feel that unless extra value is provided, such as upgrading features, while maintaining price, there is no justification to not only be privy to, but to extort data that should otherwise be private.

Moving forward

Now, despite personal opinions, one cannot pretend to ignore the seismic shift that has and still is occurring within research and development sectors.

As such the three trends of IoT, 3-D printing and robotics appear to be dominating the mindset behind forecasting what 2020 will look like.

As the title notes, this type of ‘progressive behavior’ is fairly inescapable, but, as is the case with the recent Microsoft HoloLens, there really is some amazing tech to look forward to. One thing is clear, many in the technology sector wish to converge all possible devices into one unified means of control, and current products definitely show that day to not be far away.


Sources: Apple, BBC, Gartner, The Register, Wikipedia

Moving forwards

We’d love to hear your opinion.

  • Where do you think IoT will be in 5 years?
  • Do you think that technology is become more intimate?
  • What trend do you think will hit Technology next?


Read next: Cloudamour visit Downing St

Leave a Comment